Scaling Insights: 200-Participant Study in Bentonville
Client: National consumer insights firm
Region: Bentonville, Arkansas
Key Achievements
- 200/200 Success: Hit the full recruitment quota of 200 qualified participants within the required timeline.
- Community Engagement: Increased the local database significantly for future regional studies.
- Diverse Quota Management: Careful screening ensured a diverse sample that aligned with all client demographic objectives.
Project Overview
overview: Daisy Mae Research was commissioned to recruit and manage a large-scale study involving 200 participants in Bentonville, Arkansas. The study aimed to gather robust insights into consumer behaviors, preferences, and attitudes across multiple product categories. To ensure successful recruitment in a mid-sized market, Daisy Mae Research conducted a proactive pre-fieldwork expedition. The team traveled to Bentonville ahead of recruitment to build awareness, establish a local presence, and expand the participant database. This on-the-ground approach allowed the team to directly engage with the community, distribute study information, and generate interest among qualified participants—ultimately strengthening recruitment efficiency and data quality.
The Challenge: Market Saturation & Scale
- Market Size: The local market had limited research participants for a large-scale 200-person study.
- Database Gaps: Existing participant databases had low penetration in the region.
- Low Awareness: Many residents were unfamiliar with market research, requiring significant trust-building.
- Speed: The large sample had to be recruited and managed within a tight project timeline.
Strategic Approach: Grassroots Pre-Recruitment
Daisy Mae Research combined grassroots outreach with structured recruitment to build a high-quality participant pool in Bentonville:
- Pre-Recruitment Expedition: Conducted face-to-face community outreach, distributed flyers, and collected contact information to build a fresh local database.
- Community Trust Building: Engaged directly with residents to raise awareness, establish credibility, and encourage participation.
- Multi-Channel Recruitment: Followed up through phone and digital outreach while conducting targeted screening to identify qualified participants.
- Efficient Quota Management: Carefully balanced demographics and study criteria to meet quotas while maintaining recruitment quality.
Performance Highlights
- Successfully recruited 200 qualified participants within timeline
- Expanded local database significantly for future studies in the region
- Increased community awareness and engagement with market research
- Improved recruitment efficiency through pre-qualified, locally sourced leads
- Delivered high-quality, diverse participant sample aligned with client objectives